It’s 2020! A new year, new decade. And also January - time for monthly goals.

Last month, I learned that making something that someone would use is way different from making something that someone would willingly pay for. I mentioned earlier that I have a subconscious aversion to selling, therefore suck at monetization and marketing. I wish to get better at it, I really do. 

While I’m not entirely sure if any of the products I made is fundamentally something that users would willingly pay for, I can always experiment and find out. I intend to slow down development of new features on my current products, and just try to sell whatever I’ve got. I want to see if I can get out of my comfort zone and learn this vital entrepreneurial skill of selling. This month, my intention is to dive deeper into everything marketing and monetization: 

• growth hacking, and how to set up acquisition channels
• content marketing, to provide value and get the product in front of potential customers
• conversion funnels, to convert interested shoppers into paying customers
• monetization strategies, or how to get people to open up their wallets

@GoodMarketingHQ has a whole bunch of awesome, no-BS sort of marketing examples that works. I’ll be referring to that playbook for sure, to try out some of the marketing experiments listed. Anyone knows any other marketing/monetization resources that work?

So, more marketing and monetization, less development. More moolah juice. It’s Juicy January this month.