200 Words A Day archive for 2 full years. 731 days of unbroken consecutive days of writing. 7 Dec 2018 - 8 Dec 2020. I now write daily on https://golifelog.com

Content repurposing-as-a-service: Make once, market everywhere

I just saw this tweeted out by @tylertringas - content repurposing-as-a-service, where a service repurposes your video interviews into “podcasts, blog post, social assets, newsletter snippets, etc”. 

I recalled @Vinrob posted about a possible productized service where you write an article once (e.g. “how to start a productized service”), then you (or your VA) can post it in:

  • Quora answer to the question “How do I start a productized service?”
  • Youtube tutorial - 5 steps to starting a productized service, then slice it down to a video snippet for Facebook, LinkedIn and/or Instagram, IG Stories, Tik Tok
  • Tweet “How to start a productized service in 5 steps: A thread”
  • Graphic image snippet - Facebook group, Facebook page, other relevant Facebook groups, Twitter account snippet

Just produce content once, and spread it everywhere else on the internet in its appropriate formats. I love this idea! Marketing at scale. It reminds me of one of the reasons why I love making digital products—be it media, curated information, or code—is how you make once and sell multiple times. But in this case, make once and market everywhere. 

Imagine there’s a software-_with_-a-service kind of business, where you send them your video file of an interview, and out pops all manner of content for every social media platform of your liking – Facebook, Twitter, Instagram, LinkedIn, Reddit, Tik Tok, Youtube, Twitch, Pinterest, Quora, Whatsapp/Telegram chat groups, podcasts, blog posts, cross posts on Medium, Dev.to, Indie Hackers, communities, forums, Discord, email newsletters, Substack. Imagine! Stacking the powers of automated design with some human curation/design by virtual assistants, you amplify your content reach by hundredfold or more.

Someone needs to go create this business asap…