Here’s a formula to use when you’re thinking of starting a productized service:

“Done-for-you” / “Unlimited” / “24/7”

**+ **

**+ **

**+ “for $/month"**

= your productized service

“Done-for-you” means just what it means. Best contrasted with DIY “do-it-yourself” which happens often in SaaS. Sometimes customers don’t want to learn how to use the new SaaS. They just want someone to do it for them. That’s “done-for-you.” A variation of “done-for-you” is “done-with-you”, where there’s some involvement on the part of the client.

“Unlimited” or “24/7” in the context of productized services usually means there’s no limits to the number of tasks you can commission per week/month, but usually there’s a queue mechanism where you can only ask for one task at a time (or a few tasks for more premium packages).

Next for ****, think about which (software) platform you are skilled in, passionate about or have already at least a few customers in. It could be Wordpress, Shopify, or something not related to software, like the travel industry. What's one common **** that your existing customers frequently would pay for?  How much would they pay for, and how much make business sense for you? That goes into the **"for $/month"**.

Example: I have 3 productized services I’m running now – Outsprint Design, Sweet Jam Sites and UX Storyboard:

Outsprint: “Done-with-you + public sector + design sprints + at $30k per sprint.”

Sweet Jam Sites: “Done-for-you + JAMstack + websites + from $99 per site.”

UX Storyboard: “Done-for-you + storyboards + to visualise your product UX + from $99.” 

Other notable productized services like WP Buffs, Scott Cheap Flights:

WP Buffs: “24/7 + Wordpress + maintenance + from $56/month.” 

Scott Cheap Flights: “Get notified + about cheap flight deals + via email + at $49/year.”

Give the formula a shot! Let me know what you come up with!